Oh, happy days!

Finally, our presentation is over but most importantly, what a success that was. At first, I was so nervous about it because as always, got intimidated by the other groups. But then when we went up to present our new fragrance brand, all my nervousness went away just because I had so much confidence in the potential our idea. It felt like all our hard work paid off, especially with the feedback we received. Even though we weren't winners, we were mentioned in the top 3 and that is better than anything we expected, even with the confidence we had with our new fragrance brand.
So glad we have ended this project on a positive note, now to get on with the individual essay continuing on from our presentation..

Below are the slides from our presentation:

2 in 1 Fragrance = 2 shapes

So our product designer came back with some initial sketches, and altogether as a group we have decided on the bottle design below. I couldn't believe how perfect the designer got it with this design. He has produced a 2 in 1 fragrance with the ability of making 2 different shapes. It represents our logo as well as transforming into something a little more masculine as well, best of both for the 'cool couples' target market.

Having the 2nd meet up with the product designer being successful, gives me faith and gives our brand '2.5' potential for our final presentation. It's becoming more exciting as the weeks go by. 

Did I just enjoy writing an essay?

As part of our fragrance project, we had to do an essay analysing an fragrance advertisement. I chose to do some research and analyse one of my favourite fragrance adverts: Nina Ricci L'eau.



Click here to have a look! :)

Kellogg's smashed it!

Something that stood out to me in a lecture is this Kellogg's pop up shop and their way of promoting their new products without their customers spending money, but their social currency - just tweet away if you want a snack.. Have a watch!

Everything is becoming real..

This fragrance project just keeps on getting more exciting.

We have just had a meeting with 2nd year Product design students where we had to brief a couple of them on our project so they can produce initial bottle designs where we will then finalise a decision with one of initial ideas. It feels like that this project is coming together and as a group, we are developing a strong fragrance concept. Below is the mood board and our logo which we presented the product design students with - our mood board portrays our idea of having a geometric bottle which will then connect together as a 2 in 1 bottle, and we gave them our logo as we wanted our fragrance bottle to represent it in some way. 

Walking away from the meeting, I feel like I have confidence in the results that the product design students are going to come back with, as they seemed pretty clear and interested in our bottle design idea.

Fingers crossed.

Making a scent

After meeting Karen Gilbert, a perfumery specialist. We were lucky to have a seminar session on actually making our fragrance. It was interesting to find out how the different notes work etc.

After testing all the different notes, we agreed with a combination of notes and created a fragrance. As we were only creating one scent and our fragrance is a 2 in 1, we based this scent on the men's side as our other fragrance will be based around the men's version therefore not labeling the scents male or female.

Heart notes
- Naturelle homme (fresh mens) - 40 drops
- Herbal (aromatic herbaceous) - 40 drops
- Woody (dry woody cedar) - 40 drops

Accessory notes
- Citrus (fresh zesty citrus) - 10 drops
- Green (green grassy) - 15 drops
- Tobacco (aromatic) - 20 drops

Fixative notes
- Musk (animalic musk) - 30 drops
- Mossy (green earthy) - 30 drops

Harmoniser notes
- ISO E Super (woody) - 30 drops
- Bergamont (citrus) - 20 drops

All of these created a scent which wasn't too masculine or feminine, and surprisingly tobacco were one of my favourite notes. It was surprising that we came together as a group and found a scent we all liked. Even with our different taste, we managed to created a (mens) scent which suits our brand well.

The Big Idea!

Me and my group have come up with an idea, and where did we get our main inspiration from? A Britney Spears 2 in 1 perfume, how crazy!

After doing primary research around Nottingham, we found that there is a gap in the market for a new innovative and niche brand. There was a trend with the previous year of different versions of unisex fragrances so we wanted to stray away from that and come up with creating a his and hers fragrance which plays as a 2 in 1 fragrance. We want to bring our niche brand and place ourselves in our own sector of the market. As well as that, we don't want to be stereotypical with other his and her fragrances.

Hopefully, when looking into the fragrance industry market more and carrying out more primary research with the public, we will be able to tackle this idea, ready to present to a panel. I believe that this idea has potential but we have to make sure we don't sway towards the cheesiness of a couple's 2 in 1 fragrance.